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African marketplace

Red Entertainment & Afro Culture are promoting #iamnot4sale as a platform for raising awareness of the plight of African migrants being sold as slaves in Libya, staging fundraising events to raise money to help those who have been directly affected.

We encourage artists to sing against slavery with initiatives like the #iamnot4sale Song Challenge. We're also working to prevent migrants from using the illegal route to Libya known as the “backway” by supporting initiative on the ground, the first one in the Gambia, where we partnered with organisations preventing young people from undertaking the journey. We're also supporting returnees’ re-insertion into their communities.


The #iamnot4sale campaign is an ongoing response to the atrocities of the migrant slave trade, first seen by many when broadcasted on mainstream media in November of 2017. Our mission is to protest against, and raise awareness of modern slavery of Sub-Saharan migrants in Lybia, by way of artistic expression, such as music, and to raise money to support returnees in West Africa.

Wax Not is a new brand of accessories based in Paris that creates, sublimates and personalizes every story through wax.

Twin sisters and globe trotters Jenny & Jennifer, throughout their different trips, decided to create their own brand. Everything started from an addiction to ethnic fairs and an unforgettable trip to the “Téranga” in Senegal.

WAX NOT is simply a fusion between The Traditional (the brand honours the African loincloth) and The Original (each accessory is made with passion and creativity, always with the purpose to offer unique collections) as well as The Ethnic-chic (you’ll find vintage materials in most collections) & The Urban (bi-material accessories are used, a mix between jeans & the more traditional wax)

We advocate that each person has his/her own style and so that each person has a printing design that reflects himself/herself. Our wish is to let you express your original touch through our unique accessories, made with one of the African continent’s wonders, the wax. We run sustainable operations with all our packaging made from 100% recycled paper.


For all occasions, adopt an Afro-chic style. So wax not?  

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